Cape Town director/designer Grant Franck blends a full toolbox of motion, CG, VFX, and AI into this dynamic hybrid work, part of Puma’s SpeedCat global campaign for Austria PUMA Dassler GmbH.

Grant Franck: “Designed for Puma’s flagship F1 campaign in Morocco, this video showcases the seamless integration of creative direction, 3D artistry, photogrammetry, Gaussian splatting, and custom AI workflows.

“Distilled from over 7,000 images and four hours of footage, it’s a celebration of human grit, perseverance, and the limitless potential of hybrid creativity.”
 
 

 
Production: QuiteFranckly
Director: Grant Franck