Butler Bros Seed Matters | STASH MAGAZINE

Mr. Seed Says Our Food System is F*cked

Fun and informative potty-mouthed short from Austin brand studio The Butler Bros with animation by Buck‘s LA studio for the Clif Bar Family Foundation maintains “our food system is f*cked, but we can fix it.”

Butler Bros Seed Matters | STASH MAGAZINE

Powered by the relaxed tones of comedian Pete Holmes, Mr. Seed draws attention to the findings that in the U.S. the six big chemical companies making pesticides control 63 percent of the seed market, “which has led to adverse effects like the nutrient decline of 43 crops, more than $15 billion in human health costs in 2005 alone as a result of agricultural pesticide exposure, and an overall food system that is unsustainable.”

Butler Bros Seed Matters | STASH MAGAZINE

Matthew Dillon, director of the Seed Matters campaign: “With Mr. Seed, we hope to raise interest and awareness in organic seed and increase conversations about changing our chemically dependent food system. We want to show people that there are alternatives, that they have a choice and a role to play in the solution.”

Butler Bros Seed Matters | STASH MAGAZINE

Agency: The Butler Bros, Austin, TX (USA)
Creative Directors: Adam Butler, Marty Butler
Art Directors: Allie Nordstrom, Marty Butler
Copywriters: Jeremy Spencer, Ryan Honey, Erik Enberg, Adam Butler
Designers: Craig Crutchfield, Hoang Nguyen
Producers: Vincent Calderon, Bridget Liddy, Christine Lopez

Directed by: Buck
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Creative Director: Joe Mullen
Head of CG: Doug Wilkinson
Producer: Emily Rickard
Production Coordinator: Kaitlyn Mahoney
Art Director: Laura Yilmaz
Character Design: Joe Mullen, Kenesha Sneed
Storyboards: Laura Yilmaz, Kendra Ryan, Craig Yamamoto
Concept Art and Matte Paintings: Laura Yilmaz, Scott Huntsman, Susan Yung
Design: Laura Yilmaz, Joe Mullen, Susan Yung, Scott Huntsman, Audrey Lee, Rasmus Bak,
Xoana Herrera, Vincent Tsui, Jenny Ko, Kenesha Sneed
CG Lead: Alex Dingfelder
Modeling: Eric Pagtaconan, Wing Sze Lee, Michele Herrera, John Niehuss, Mingoo Park, Jens
Lindgren, Eyad Hussein, Alex Dingfelder, Arvid Volz, Brice Linane, Rie Ito
Look Development Lead: Alex Dingfelder
Look Development: Wing Sze Lee, Eric Pagtaconan, Michele Herrera, Jens Lindgren, John
Niehuss, Mingoo Park
Rigging TD: Ernesto Ruiz Velasco
Character TD: Eyad Hussein, Ernesto Ruiz Velasco
Pipeline and FX TD: Albert Omoss
Additional Rigging: Lee Wolland
Animation Director: Alessandro Ceglia
3D Animation: Alessandro Ceglia, Tyler Lancaster, Dony Permedi, Adam Floeck
2D Screen Animation: Vincent Tsui, Debora Cruchon, Rafael Araujo, Nicole Stafford
Lighting Direction: Alex Dingfelder
Lighting: Wing Sze Lee, Jens Lindgren, Alex Dingfelder, Eric Pagtaconan, Michele Herrera
Compositing Lead: Alex Dingfelder
Compositing: Wing Sze Lee

Pharm Foods Commercial
Design: Gunnar Pettersson
Animation Director: Laura Yilmaz
Animation: Laura Yilmaz, Kendra Ryan, Nick Petley, Vincent Tsui, Rafael Araujo, Debora
Cruchon, Nicole Stafford

End Credits
Associate Creative Director: Kevin Walker
Design: Rasmus Bak
Animation: Rasmus Bak, Esteban Esquivo
Music and Sound Design: Antfood
Voice of Mr. Seed: Pete Holmes

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