Wonderful Minion-influenced CG character work here from French directing duo soandsau (aka SOphie Deiss & Jean-Christophe SAUrel) and the animation team at Prose on Pixels (POP), the in-house production arm of agency Havas/BETC.

Louis Lopez, Babybel marketing Director: “To really make these messages land, and to make healthy snacking desirable, it was key to bring back to life the fun and playfulness that is inherent to our brand’s DNA. We wanted to deliver these messages in an approachable way, not be serious.”
 
“The Fun Kind of Good” (above)

“On the Move”

 
“Office Break”

 
Client: Bel Groupe

Agency: Havas/Providence
VPice President: Marielle Durandet
Associate Director: Mirella Ghil & Damien Clanet
ECD: Antoinette Beatson
CD: Julien Deschamps
Copywriter: Jean-Christophe Lesne, Aurélie Guilbeau, Alexander Choat
Art Director: Frédéric Rougier, Laura Tarlton
Creative Resources Manager: Constance Chauveau
Head of Production: Susan Baumerder
Producer: Géraldine Fa , Andrea Hortua , Félix Vroegop
Music Creative Director: Adam Ghoubali
Music Managers: Adam Ghoubali, Seril Ferran

Production: Prose On Pixels
Director: soandsau
EP: Jacques-Etienne Stein
Producer: Jacques-Etienne Stein
3D Studio Director: Emilie Nicodex
Producer: Xavier Boutin
3D Supervisor: Marc Gutmann
Production Coordinator: Frédéric Mesnard
Grade: Mathieu Caulet

Sound Studio: Capitaine Plouf
Sound Studio Manager: Guillaume Le Guen