Nike’s Manic Quest for “Qiang Diao”

Riff Raff director Finn Keenan, the VFX crew at MPC Shanghai, and actor Liu Xue Tao keep the comedy coming for the full duration of this frenzied two and a half minute epic for Nike thru the Shanghai office of Wieden+Kennedy.

“Qiang Diao is Mandarin for confidence, swagger or flair. It’s an attitude and spirit that’s commonplace in Shanghai. Many people want it, but only a few have it.”
 
NIKE - QIANG DIAO - DIRECTORS CUT | STASH MAGAZINE

NIKE - QIANG DIAO - DIRECTORS CUT | STASH MAGAZINE

NIKE - QIANG DIAO - DIRECTORS CUT | STASH MAGAZINE

NIKE - QIANG DIAO - DIRECTORS CUT | STASH MAGAZINE

Wieden+Kennedy Shanghai
ECD: Ian Toombs, Vivian Yong
CDS: Matt Skibiak, Jeff Fang
Senior Copywriter: Matt Meszaros
AD: Josh King
EP: Bernice Wong
Senior producer: Raymond Lau

Production: Riff Raff Films
Director: Finn Keenan
EP: Natalie Arnett
Producer: Francois Larpin
DOP: Arnau Valls Coloner

Post: MPC Shanghai
VFX Super: Barry Greaves
3D Lead: Christian Kalata
Producer: Chris Li
Colorist: Mark Gethin

Music: We Are Walker
Sound design: Big Knows Music
Sound design/mix: Charles Monnet
Audio producer: Arthur Monnet

Edit: Work Editorial
Editor: Jono Griffiths
 
 
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