CDs Milton Gonzalez and Valeria Moreiro lead the the NotReal motion and design crew in producing two elegant and informative region-specific films as part of their global campaign for J.P. Morgan’s end-to-end payment solution.

From NotReal: “Our team designed a visual system anchored by the coin and a premium material palette of wood, glass, and illuminated metal to communicate heritage, trust, innovation, and human centricity, expanding the J.P. Morgan Payments’ new brand system and graphic universe.
 

“We crafted a layered system of plaques to translate complex UI logic into clear, tactile compositions while maintaining a minimal aesthetic that prioritizes key information.”

 
“We crafted a layered system of plaques to translate complex UI logic into clear, tactile compositions while maintaining a minimal aesthetic that prioritizes key information.

“In parallel, we built a product-led imagery system spanning Online Payments, Tap to Pay, Biometrics, Merchant Insights, Customer Insights, and the Partner Network – a full end-to-end service that enhances not only the brand but also its heritage and mission.”
 
Above: NAMR Hero Film

Below: EMEA Hero Film

 
 
Watch the BTS reel:
 

 
 

 
Client: J.P. Morgan Payments

Production: NotReal
CD: Milton Gonzalez, Valeria Moreiro
EP: Max D’Angelo
Creative Project Manager: Martin Orza, Naty Lara
Art Director: Nico Martinetti
Animation Director: Alex Loud, Macarena Mosquera
Writer: Valeria Moreiro, Milton Gonzalez
Storyboard Artist: Naida Mazzenga, Martin Orza
3D Designer: Juan Cioffi, Flor Tasso, Damian Sendin, Álvaro Pastor, Andrea Marshall, Friedrich Neumann
2D Designer: Nico Martinetti
3D Animator: Macarena Mosquera, Alex Loud, Nico Piccirilli, Julie Maubé, Pato Molina
2D Animator: Martín Muerza, Alex Loud, Macarena Mosquera, Pato Molina
Renderer: Juan Cioffi, Alex Loud, Macarena Mosquera
Stills Compositing/Color Grading: Nico Martinetti
CG Compositing/Color Grading: Juan Di Carlo, Agustín Dalla Via
Live Action Compositing/Color Grading: Juan Di Carlo, Agustín Dalla Via, Martin Muerza, Leandro Vazquez

Live Action Production: Garage Films
EP: Ferran Castellnou
DoP: Jorge Roig
1st Assistant Director: Fernando Luciano (Polakko)
Photographer: Alberto Escudero

Music/sound design: Rocket Audio