Portland design and motion house Oddfellows just completed a tasty and tasteful brand refresh for Replit (a cloud-based software development platform), anchored by this sleek and understated anthem film.
Colin Trenter, founder/ECD at Oddfellows: “Replit lets developers write, run, and deploy code entirely in the cloud. They came to us with a brand refresh and a vision for an anthem film — one that unites their visual identity with their people, reflecting a mission to connect humanity with technology.
“The result is a 60-second brand film and a suite of extended assets that feel as alive and optimistic as the platform itself.”
“Replit lives at the intersection of human creativity and machine possibility, so we built the visual world to match. Layering graphic design, intimate footage, and generative imagery, we chased the feeling of the brand.
“The result is a 60-second brand film and a suite of extended assets that feel as alive and optimistic as the platform itself.”





Client: Replit
Brand & Creative Lead: Philipp Dietz
Operations Lead, Brand & Creative: James Miller
Production: Oddfellows
Director: Oddfellows
ECD: Colin Trenter
EP: Erica Kelly
CD: Yuki Yamada, Jarratt Moody
Senior Producer: Kaitlyn Mahoney
Producer: John Dutton
Designer: Nicolas Gloazzo, Stephen Kellerher, Brooke Niblock, Yuki Yamada, Chris Markland, Joyce Liu, Marco Salemi, Lisa Mishima
Animator: Melina Poire, Mathijs Luijten, Sam Parkins, Gur Margalit, Steve Savalle, Erik Righetti, Eli Ayres
Asset Sourcing: Mariah Barnaby-Norris
Technical Direction: John Cherniack
Creative Technologist: John Cherniack, Colin Trenter
Post Production: Chris Deo, David St. Louise, Joseph Chiechi
Original Music/Sound Design/Mix: Cypher
Composer: Joris van Grunsven
Composer/Sound Designer/Mixer: John Black