Oddfellows Anchors Replit Re-Brand With Anthem Film

Portland design and motion house Oddfellows just completed a tasty and tasteful brand refresh for Replit (a cloud-based software development platform), anchored by this sleek and understated anthem film.

Colin Trenter, founder/ECD at Oddfellows: “Replit lets developers write, run, and deploy code entirely in the cloud. They came to us with a brand refresh and a vision for an anthem film — one that unites their visual identity with their people, reflecting a mission to connect humanity with technology.
 

“The result is a 60-second brand film and a suite of extended assets that feel as alive and optimistic as the platform itself.”

 
“Replit lives at the intersection of human creativity and machine possibility, so we built the visual world to match. Layering graphic design, intimate footage, and generative imagery, we chased the feeling of the brand.

“The result is a 60-second brand film and a suite of extended assets that feel as alive and optimistic as the platform itself.”
 

 
A graphic with a bright orange background, inspired by Oddfellows’ style, features three black rounded rectangles. Each shape contains, from left to right, a period, a forward slash, and the word prompt in white text. Frame from Stash Magazine article.

A modern, minimalist classroom with wooden stools and benches faces a large screen displaying the text "Creativity runs on Replit" in an orange and white design from Oddfellows' Brand Film. Frame from Stash Magazine article.

A close-up of a silver hard-shell suitcase with a matte finish, featuring an orange geometric logo inspired by Replit in the center. The suitcase has ridged vertical lines and metallic hardware. Frame from Stash Magazine article.

A modern wall graphic with geometric shapes in gray and orange, inspired by the Replit Brand Film by Oddfellows, features labeled sections: Replit Build, Apps, Ideas, Moscow Center, and the date May 19. The design remains minimal and abstract. Frame from Stash Magazine article.

Silhouettes of four people stand or sit at a counter in front of a large, bright orange screen displaying Replit's white geometric logo. Ceiling lights hang above, illuminating the modern Oddfellows brand film scene. Frame from Stash Magazine article.
 

 
Client: Replit
Brand & Creative Lead: Philipp Dietz
Operations Lead, Brand & Creative: James Miller

Production: Oddfellows
Director: Oddfellows
ECD: Colin Trenter
EP: Erica Kelly
CD: Yuki Yamada, Jarratt Moody
Senior Producer: Kaitlyn Mahoney
Producer: John Dutton
Designer: Nicolas Gloazzo, Stephen Kellerher, Brooke Niblock, Yuki Yamada, Chris Markland, Joyce Liu, Marco Salemi, Lisa Mishima
Animator: Melina Poire, Mathijs Luijten, Sam Parkins, Gur Margalit, Steve Savalle, Erik Righetti, Eli Ayres
Asset Sourcing: Mariah Barnaby-Norris
Technical Direction: John Cherniack
Creative Technologist: John Cherniack, Colin Trenter
Post Production: Chris Deo, David St. Louise, Joseph Chiechi

Original Music/Sound Design/Mix: Cypher
Composer: Joris van Grunsven
Composer/Sound Designer/Mixer: John Black