Director Andy Hall Joins Not To Scale Roster
May 15, 2024
The California Inspires Me series sponsored by Google Play and California Sunday Magazine continues with Brooklyn illustrator/director James Blagden interpreting Beach Boys co-founder Brian Wilson’s rambling narrative about inventing surf music without being a surfer, and the joys of a simple life in California. Agency: BBH, Los Angeles. [Watch]
Hypnotic and isometric cosmic zoom motion art from Paris AD/motion designer/filmmaker Thomas Porthé disguised as a music video for the track “Back & Forth” by French DJ/beatmaker/MC Sylvain Richard (aka 20syl). [Watch]
Elegant and quietly emotional visual essay by SVA student Enle Li based on a Business Insider interview with Neil deGrasse Tyson about our fixation on longevity and how it distracts us from living a full life. [Watch]
Psyop directors Todd Mueller and Kylie Matulick combine a taste of Disney’s “Lady and the Tramp” with hyper-enhanced dog-vision in this rollicking treat, created thru Wieden+Kennedy and hand-animated by Duncan Studio in Pasadena. [Watch]
One definite way to keep the client happy with your spot is make sure their product dominates the screen at all times. Nexus director Jack Cunningham combines that very strategy (even if the couch is CG) with charming and minimalist hand-drawn character animation in this sunny, feel-good spot for Vitra created [Watch]
Director Andrew Proctor and the Mill+ crew play midwife to Audi’s R8 supercar as it breathes, pushes and strains to deliver the new 362bhp RS 3 Sportback in this 110-second all-CG opus created in collaboration with MJZ director Rupert Sanders thru BBH London. [Watch]
If you’ve ever had to battle the myriad frustrations of online marketing, you’ll definitely appreciate these four madcap spots for Google Ads Brazil from director Tomás García and Buenos Aires character masters PepperMelon. [Watch]
Vinicius Costa fans will immediately recognize his exacting art direction and love of fine detail in this ID created for HBO from an open brief with fellow Roof Studio creative director Guto Terni and audio house Huma-Huma. [Watch]
Post and VFX work from New York’s Artjail offers perfect support to Heat‘s elevated copywriting and the meticulous high-speed footage shot by Park Pictures director Terri Timely in this new :45 for Dolby’s Atmos surround sound technology. [Watch]
Director Patrick Clair and the Elastic crew team with 72andSunny to compile a convincing news montage stretching 50 years into the future creating an unnerving back story for Activision’s Call of Duty franchise in prep for the release of “Black Ops III” this fall. [Watch]
Montreal VFX and animation studio Shed and agency Cart1er turn the decidedly unglamorous challenge of informing fellow Quebecois about the don’ts of recycling into a fun, snappy and informative :30. [Watch]
Three different approaches to making athletic footwear visually sexy by treating them as wearable sculptures and technological wonders, courtesy of the talented teams at ManvsMachine, Aggressive and Trollbäck. [Watch]
London motion studio Art&Graft just sent us their latest in-house animated short “The Walk.” Marked by a peaceful/atmospheric tone and meticulous palette, the film “about the simple pleasure of putting one foot in front of the other” was inspired by the spectacular Lake District in the North-west of England. [Watch]
London design and motion studio weareseventeen recently won a competitive pitch to develop and produce the on-screen identity for the launch of All 4; Channel 4’s new destination for all their linear and on-demand content including this series of eclectic and fun animated pre-rolls created in concert with 4creative. [Watch]
