Heckler Appoints New Global ECD Adrian Lawrence
April 29, 2026
If a brand film for your own studio should be fun to work on, co-founders/directors Uri Lotan and Kobi Vogman at Studio Bump in Tel Aviv certainly met the mark in this jaunty mock stop-motion piece called Under Construction.
Uri Lotan and Kobi Vogman: “We are building our new studio, and we wanted the film to reflect our philosophy: a love of process, materiality, and the idea of building something bigger than ourselves. Miniature construction toys assembling our logo felt like the right image for that.
“The technology’s inherent inconsistencies, gave us exactly what we were after. The imprecision wasn’t a problem to fix; it was the result we were building toward.”
“The central challenge was achieving an analog stop-motion feel inside a fully digital 3D pipeline. Real stop-motion replacement has a natural jitter, so every swapped figure is slightly offset from the last. Replicating that jitter in 3D is counterintuitive; the technology naturally works against you.
“Our solution was to use that tension as the technique. We built a pipeline in Figma Weave using AI-driven 2D-to-3D generation to create each character pose. The technology’s inherent inconsistencies, gave us exactly what we were after. The imprecision wasn’t a problem to fix; it was the result we were building toward.
“The rest was built in Cinema 4D: scene assembly, cinematography, textures, and the morning light that gives the film its tactile, handcrafted feel. It’s a blend of emerging technology used as a character tool and traditional 3D craft for the final output.”
Production: Studio Bump
Director: Kobi Vogman, Uri Lotan
Animator: Kobi Vogman
Compositing: Uri Lotan
Grade: Kobi Vogman
Music: Pete Seeger “The Hammer Song”
