HP Omen ad campaign by MPC | STASH MAGAZINE

The Sacred Egg and MPC Achieve Gamefulness for HP

Hamlet directors The Sacred Egg (aka Alex Mavor and Ed Kaye) team with the Shanghai crews of MPC and Wieden+Kennedy to create brain-enhanced students and their dreamlike training monastery for HP’s Omen gaming computers.

From MPC: “[The team] worked closely with The Sacred Egg ahead of the shoot to design the look of the brains, experimenting with different sizes, colors, textures, and lighting.

“The challenge was making them appear real, but not too real. Practical lighting and makeup tests were carried out by the production team to ensure the CG brains could fit seamlessly into this surreal world.”
 


 


 


 
Client: HP

Agency: W+K Shanghai
Executive Creative Directors: Ian Toombs, Vivian Yong
Creative Director: Tree Chan
Copywriters: Nick Partyka, Christy Chen, Aier Xu, Raphael Valenti
Art Director: Follen See
Creative: César Farah, Matteo Marchionni
Design Director: Fish Ho
Designer: Frankr Ran, Meng Meng, Zhangzhe Peng
Executive Producer: Bernice Wong
Film Producer: Fang Yuan

Production: Hamlet
Director: The Sacred Egg
DP: Benjamin Todd
Executive Producers: Jason Felstead, Ruben Goots
Producer: Jane Tredget
Post Producers: Dominique Ruys, Sara Martinez Ruiz
Production Company: Filmate Shanghai
Executive Producer: Priscilla He
Producers: Sami Xia, Tim Zhang, Joe Shen
1st Assistant Director: Maxine Zhang
Art Director: Zorana
Assistant Art Director: Xiao Wei
Stylist: Wang Jian

VFX: MPC
VFX Supervisor: Patrick Firmansyah
CG Supervisors: Christian Kalata, Jacob Oomen
Executive Producer: Jamie Loudon
Producer: Rachel Zhao
Line Producer: Sanchit Soi
Production Coordinator: Taruna Sehgal
Colorist: Duncan Russell
Digital Compositors: Zhongyan Dai, Allegra David, Ginesh Gandhi, Minnie Chen, Marielle Santens, Yashvardhan Jain, Geetesh Tari
Online Team: Tingting Su, Robin Liu, Ragesh Ramchandran, Mahendra Natha Reddy, Shyam Babu, Abdullabeeb Kondachan, Joshi John, Vignesh Elumalai, Mahammad Shafiuddin, Sathish Chellappan, Jayakumar R, Aginesh K M, Priyanka Pintu Dey, Suvojit Ghosh, Sangeetha M, Vignesh R, Likin Ganapathi C P, Jegadeesan V, B Prathap Kumar, Sudev S, Sriram Parameshwaran , Ganesh Kumar S, Suhas N, Sreenivasa Aditya
Matchmove Artists: Anirudh Kurve, Karthick K, Ankit Dheraj Toppo, Konduru Achiraju, Nithin T K, Shridhar Bhat, Sindhuja Balasubramanian, Kishan Chandran, Venkatesh Jeyaram, Elangovan Ganeshan
CG Lighters: Chamishka Gamage, Paolo Gnoni, Vaibhav Gupta, Amlan Mahapatra
AnimatorAmbalika Nandy
CG Model and Texture Artists: Aram Hakze, Harshitha V V, Sourodeep Dey
DMP: Winnie Sharma
Concept Artists: Andrew Brooks, Michelle Tolo
Motion Graphics: Derek Lian

Editorial: Cut + Run
Editor: Sam Bould
Assistant Editor: Ben Cowan
 
 
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