Director/founder Alex Black at Savage Films in London conjures an uplifting fantasy-adventure in this film for UK charity Emmie’s Books to mark Childhood Cancer Day and highlight the benefits of sparking the imagination of children in hospital.

Alex Black: “I became a father not too long ago and I can’t imagine how hard it must be to tackle a serious illness with a small child.

“I was keen to help expand Emmie’s story further and together with animator Daniel Prothero, we wanted to show both sides: how intimidating a hospital can be to a child, and how a book can offer escapism into a world of wonders. We hope our work can help more kids get through tough times.”
 
 

 
Client: Emmie’s Books

Agency: Ogilvy Health UK
Chief Executive Officer: Caroline Howe
ECD: John McPartland
Copywriter: Lydia Rylance-Murdoch
Art Director: James Danson
Head of Production: Simon Stacey

Production: Savage Films
Director: Alex Black
Animator: Daniel Prothero

Music/sound design: Ritmika Audio Arts
Sound Director: Henrique Tanji