Jelly Welcomes Director Duo Ben&Julia to Global Roster
April 22, 2026
Projected onto the 110-meter-long façade of the DHub venue, and directed with style and abandon by ECD/co-founder of Laundry Studios, PJ Richardson – the main titles for the 2026 edition of OFFF Barcelona were impossible to miss.
From OFFF: “The 2026 title sequence celebrates the idea that the OFFF conference is made by everyone who attends it, a collective of creatives coming together to learn, inspire, and celebrate design.
“By warping perception and reimagining the projection wall as part of the storytelling, the sequence invites viewers to question how they see and experience creativity.”
“Through evolving typography, color, and form, the visuals represent the DNA of the creative journey itself: the anticipation, process, and celebration behind making what we love. At its core, the piece reflects OFFF’s rebellious DNA – challenging the status quo and encouraging us to think and create differently.
“By warping perception and reimagining the projection wall as part of the storytelling, the sequence invites viewers to question how they see and experience creativity. It becomes a visual metaphor for every creative journey that ultimately leads to the same place in the moment you watch it: coming together at OFFF.”
Projection file
Client: OFFF
Production: Laundry Studios
Director: PJ Richardson, Alex Liou, Josh Pierce
Designer/Animator: PJ Richardson, Alex Liou & Josh Pierce
Additional animation: Alejandro R. Mejia
Technical support: Alan Ng, Mike Penny, Dave Grewal
Music/Sound design: Cypher
Music/Sound design artist: John Black, Joris Van Grunsven, Joseph Sims
