Sehsucht: Buzzed Birds and Beautiful Plumage
Director Hans-Christoph Schultheiss and the Sehsucht crew reveal an unexpected mood altering benefit of green energy with the help of highly detailed feathered fauna in this spot for German power company EnBW.
Hans-Christoph Schultheiss, director and creative lead at Sehsucht in Hamburg: “As using green energy is an important issue to us, we instinctively went for a realistic character design rather than an abstract simplification like angry birds etc. which, in turn, would have lowered the message to that abstract level.
“We immediately loved the contrast between the birds’ lifelike look and the fact that these three fellows not only talk like a bunch of college stoners but also get high on green electricity.
“We tried to apply this overarching idea to all facets of the production, from animation to the final rendering and everything in between.
“We believe this film brings life to the subject of green energy without the moralizing undertone that you hear in most commercial concepts, which is ideal for the intended audience.”
“Apart from the eyes and beaks/muzzle, the animal models were kept as realistic as possible and the animation tried to capture the characteristic habits of each species, whilst also establishing a certain personality.”
Agency: Jung von Matt/Neckar
Creative Direction: Tassilo Gutscher, Peter Sigg
Copy Writer: Dennis Cicioglu
Producer: Joshua Enzig
Production Company: Sehsucht GmbH
Director: Hans-Christoph Schultheiss
Executive Producer: Jan Tiller
Producer: Tanya Curnow
Design: Andre Ljosaj, Caroline Goehner, Axel Brötje,
3D Lead: Daniel Jahnel
3D Artists: Thure Koch, Jannes Kreyenberg, Heinrich Loewe, Deniz Kreß, Timo von Wittken, Martin Chatterjee, Sebastian Welti, Max Zachner, Rafael Vicente, Mario Reitbauer, Francesco Di Luisi, Sofia Oliveira, Juan Brockhaus,
Animation Lead: Norbert Kiehne
Animation Artists: Jakob Schulze-Rohr, Frank Spalteholz
Matte Painting: Steven Cormann, Julius Brockelmann
Compositing: Florian Zachau
Sound Design & Mix: Hastings
Voice Over Artists: Leonhard Malich, Tobias Meister, Dietmar Wunder, Charles Rettinghaus
Consulting: keller.io, Center of Natural History @University Hamburg, Tankred Lerch