Shane Griffin Defines “Forwardism” for the BMW i7

Working with Berlin prodco AKKURAT Studios on live action and Psyop on post/VFX, director Shane Griffin conjures a series of art surprises to highlight the new all-electric BMW i7 and help define “Forwardism”.

Shane Griffin: “Mannerism, Impressionism, Surrealism. We’re all familiar with historical, genre-defining artworks. But what is Forwardism?

“Forwardism depicts the reimagining of convention, transforming what we thought we knew into something new, something we thought was impossible, and yet here it is before our eyes.

“We were challenged to craft visual metaphors of this concept, transforming historical art epochs into works of Forwardism, drawing a parallel to BMW’s re-imagining of what a car should be. The i7, a magnificent work of design, engineering, and craftsmanship, is the flagship of Forwardism.”
 
Shane Griffin Psyop Forwardism BMW i7 | STASH MAGAZINE

Shane Griffin Psyop Forwardism BMW i7 | STASH MAGAZINE

Shane Griffin Psyop Forwardism BMW i7 | STASH MAGAZINE

Shane Griffin Psyop Forwardism BMW i7 | STASH MAGAZINE

Shane Griffin Psyop Forwardism BMW i7 | STASH MAGAZINE
 
Client: BMW

Agency: The Game / Jung Von Matt
Creative Director: Thim Wagner, Florian Kronenberg
Producer: Lina Ulm
Director: Shane Griffin
DoP: Ekkehart Pollack
DoP 2nd Unit: Pascal Remond

Production: AKKURAT Studios
Director: Shane Griffin
Producer: Laura Fleck, Christoph Regendorp
Executive Producer: Dagmar Garber, Rocco Kopecny
Production Assistant: Isabelle Wascheck
Service Production PT: AG Film Lisbon
Executive Producer PT: Ricardo Almeida
Producer PT: Silvia Reis
Production Manager PT: Pedro Louro
Production Coordinator: Marta MONTALVÃO
1st AD: Dino ESTRELINHA
2nd AD: Mónica LIMA
1st AC: Frank Gardner
Gaffer: Vitor Miranda
Production Design: Artur Pinheiro
Styling: Christel Rehm
HMU: Raquel Laranjo

Editor: Mathias Graz
Colorist: Mike Bothe

Post Production: Psyop
Post Producer: Marc Fischer

Music: 2wei
Sound Design/Mix: Fry Studios

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