Wieden+Kennedy, São Paulo’s new responsible drinking campaign for Skol uses animation to hit hard-partying types with a harder fact – binge drinking and alcohol abuse in general leads to underwhelming sexual performance.

The animation was directed by Ralph Karam at Le Cube in collaboration with Landia.

Watch the case study to see the full scope of the campaign:

 
 

Client: Skol

Agency: Wieden+Kennedy, Brazil
Executive Creative Directors: Eduardo Lima e Renato Simões
Creative Director: Bruno Oppido
Creative: Lucas Succi, Lucas Saicali, Ana Blanes, Ana Luisa Clé, Matheus Sanches
Producer: Regiani Petinelli, Fernanda Moura
Digital Producer: Maurírico Yamaschita, Ricardo Barbin

Production: Le Cube + Landia
Director: Ralph Karam