Smith & Foulkes Ride the HP “Magic Carpet”

Completed from start to finish in lockdown, this high-flying spot was crafted by a remote team of 20+ artists and animators lead by Nexus directors Smith & Foulkes for HP printers thru Goodby Silverstein & Partners.

Smith & Foulkes: “We wanted to take people on a fun-filled adventure, an escape from the current everyday restrictions re-focused on the tools that can spark the imagination.

“We hope this father-daughter journey of discovery resonates with the many families seeking inventive ways to inspire their little ones.”

Nexus producer Tracey Cooper: “From a production point of view, this one was a delight. We entered into it as uncharted territory (over 20 crew working entirely remotely) and every stage went as seamlessly as possible. This was massively helped by a collaborative agency that pushed for the best creative but always respected the conditions we were working under. I would love to meet everyone involved in person and shake their hand one day!”
 
HP Magic Carpet commercial by Smith & Foulkes | STASH MAGAZINE

HP Magic Carpet commercial by Smith & Foulkes | STASH MAGAZINE

HP Magic Carpet commercial by Smith & Foulkes | STASH MAGAZINE

HP Magic Carpet commercial by Smith & Foulkes | STASH MAGAZINE

HP Magic Carpet commercial by Smith & Foulkes | STASH MAGAZINE

HP Magic Carpet commercial by Smith & Foulkes | STASH MAGAZINE

HP Magic Carpet commercial by Smith & Foulkes | STASH MAGAZINE

HP Magic Carpet commercial by Smith & Foulkes | STASH MAGAZINE

Client: HP

Agency: Goodby Silverstein & Partners
Co-Chairmen: Jeff Goodby and Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Director: Wes Phelan
Creative Director: Matt Edwards
Art Director: Sian Coole
Copywriter: Jo Cresswell
Co-Director of Production: Leila Gage and Margaret Brett-Kearns
Executive Producer: Stephanie DeNatale

Production: Nexus Studios
Directors: Smith & Foulkes
Producer: Tracey Cooper
Production Manager: Derek Walsh
CG Supervisor: Dave Hunt
Animation Lead: Steve White
3D Lead: Carl Kenyon
2D Lead: German Diaz
Concept Designer: Ben Plouffe
Character Designer: Melanie Climent
Designer: Signe Cold
Matte Painter: Melanie Climent
Animator: Dom Griffiths
Animator: Clement Fassler
3D Generalist: Andrew Spence, Joao Rema, Fabien Glasse, James Drummond, Darren Rolmanis, Matteo Antona
3D Modeler: Matt Clark, Andy Hickenbottom
Rigger: Lea Georges
Storyboards: Adam Beer
Texture Artist: Eva De Prado
VFX Artist: Tim Bacon
Groom Artist: Fabio Messina
Editor: Dave Slade
Pitch Designer: Ieuan Lewis
Pitch Coordinator: Hannah McCarthy
Compositor: Gianluca Dentici, Osman Baloglu

Sound Design/Mix: Factory Studios Ltd
Sound Designer/Mixer: Anthony Moore
Audio Producer: Deborah Whitfield

Music: SIREN
Composer: Chris White
Music Producer: Sean Craigie-Atherton
Music Publisher: SIREN Publishing Ltd

VO Casting: Sound and Fury
Role of Lilly: Mabel Cresswell
AVO: Charlie Coletta

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