The design and motion crew at sub.stnc® in Malmo, Sweden, elevate the industrial process of transforming wood from forest waste into sustainable bioplastics in this visually engaging brand film for greentech company Lignin Industries.

Anthon Bäckström, project manager/sound designer at sub.stnc®: “We try to take on projects with sustainability as a theme because we think it’s important to promote such values, allowing sub.stnc® to contribute in our small way to helping the planet.

“Plastic is a material that’s hard for humans to avoid; it has excellent properties but is very harmful to the environment. Any solutions that can transform this material into something more environmentally friendly represent a step forward. It felt natural for us to assist Lignin Industries with this.
 

“We try to take on projects with sustainability as a theme because we think it’s important to promote such values, allowing sub.stnc® to contribute in our small way to helping the planet.”

 
“We struggled to perfect one specific shot that features a room filled with various products. We considered six different setups for this room as the client aimed to showcase the range of products that could be made with their material.

“Given the generic nature of these products, it was particularly challenging to arrange them in the room in a way that was aesthetically pleasing while still aligning with the overall message. We resolved this by keeping the room quite simple and placing birches around the products to suggest that they were derived from these trees, enhancing both the visual appeal and the thematic coherence.”
 
 

 
Client: Lignin Industries

Production: sub.stnc®
Animation: Riccardo Bottoni
Simulations (Houdini): Krzesimir Drachal

Sound Design: sub.stnc®