Motion Industry Vets Damon Meena & Aaron Baumle Launch Prodco Spiders & Sparrows
October 8, 2025
Turns out the Arabic word for parenthood (pronounced “Al Obuwah”) translates as “fatherhood.” So in the spirit of acknowledging mom’s role, Middle East retailer Babyshop and their agency FP7/DXB created a new Arabic word: Al Umobuwah. [Watch]