Babyshop Mothersday FP7/DXB | STASH MAGAZINE

Putting the “Mother” into Mother’s Day

Turns out the Arabic word for parenthood (pronounced “Al Obuwah”) translates as “fatherhood.” So in the spirit of acknowledging mom’s role, Middle East retailer Babyshop and their agency FP7/DXB created a new Arabic word: Al Umobuwah. [Read more]