Yoplait “Really Real Fruit” Campaign by Buck
February 25, 2021
Sculpting an “Anthem” for the US Marine Corps
Executive Creative Director Ben Smith and The Mill crew take the CG tableau technique to a new level in this spot for the United States Marine Corps, cramming pivotal historical battles with grit and painstaking detail. [Read more]
You Can’t Get Any More Ribenary
Nomint founders and directing duo Christos Lefakis and Yannis Konstantinidis help JWT London target classic U.K. beverage Ribena to young adults with this maximalist collage of blackcurrants and trippy fauna all held together by an infectious custom track from indie UK hiphop oufit Tigermonkey. [Read more]
Bowled Over: Behind the Scenes with Can Can Club
Join TRONCO directors Can Can Club (aka Becho Lo Bianco and Mariano Bergara) for a peek into the art of crafting soup bowl zoetropes during their recent Tim Horton’s spot for 1stAveMachine thru JWT.
“It was crucial that the piece was made in camera, with no digital tricks, and to have the bowls 100% handmade. The other challenge was to tell a story with these brief loops, and giving narrative power to the beautiful ceramics pieces.”
The finished spot:
