Sehsucht Reimagines the Mercedes-Benz Digital Experience as a Visual and Literal Poem
May 28, 2023
IN 2013 The Mill created “98% Human” for PETA featuring a startlingly emotional performance by an all-CG chimp.
Although far more upbeat and ambitious in scope, this new spot helmed by Academy director Frederic Planchon for Scottish power company SSE, retains the intimate character subtleties, masterful rendering and perfect live action integration required to ensure 98% of humans who watch it will believe the orangutang is real. [Watch]