Collage showing Carlsberg beer branding: close-up of the Carlsberg logo in Probably Serif, green text “Carlsberg Idiosyncratic Since 1847,” vintage-style graphics, and a beer tap handle with “probably” engraved. Design by Taxi Studio. Frame from Stash Magazine article.

Taxi Studio Faces Up to Probably Serif for Carlsberg

It’s not often the crafts of beer making and serious font design overlap, but that is the happy case with Probably Serif, an expressive new face from Taxi Studio in Bristol, inspired by the Carlsberg wordmark. [Watch]