Permanent Collection

The Countdown Starts the Second You Believe: Never Sit Still & R/GA Dream Big for ONE:DAY

Posted on Sunday, May 31, 2026

Australian record label ONE:DAY declares its dedication to backing local artists with both passion and authority in this hero film from Sydney motion house Never Sit Still, part of a full rebrand by agency R/GA.

Darcy Green, senior producer at Never Sit Still: “ONE:DAY is backed by EMI and Universal Music Australia and deeply connected to electronic music, nightlife, live performance, and community. As the label evolved, a rebrand was undertaken to elevate the identity while retaining the raw energy, culture, and attitude that defines it.

“Never Sit Still was brought on to develop a motion language that captured the energy and attitude of the ONE:DAY world, alongside a flexible and modular system designed to extend across campaigns, social content, live screens, and launch content for the label and its artists.

“The resulting film leans into pace, tension, light, typography, and sound to create something visceral and immersive, reflecting both the atmosphere surrounding ONE:DAY and the ambition behind the rebrand itself.”

“One of the key creative challenges was translating the atmosphere of live music culture into an expressive, cinematic, and emotionally charged motion language while ensuring the identity still felt purposeful, refined, and unmistakably ONE:DAY.

“The pacing was driven heavily by the music, capturing both the intensity of high-energy club moments and the slower atmospheric tension that exists between them. Fast cuts and aggressive motion were balanced with moments of anticipation, restraint, and release, mirroring the rhythm of a live crowd experience.

“The resulting film piece leans into pace, tension, light, typography, and sound to create something visceral and immersive, reflecting both the atmosphere surrounding ONE:DAY and the ambition behind the rebrand itself.”

Watch the case study film:

Images

A stylized graphic with a pixelated animal head, “ALLI KATE” in red, and “ONE DAY THEY’LL KNOW THE LYRICS” in bold white letters, set beside a red-tinted image of a person recording vocals—countdown begins to something unforgettable. Frame from Stash Magazine article.

A black and white image of a crowded concert, with people raising their hands and phones. Light beams radiate from the center, highlighting the audience and creating a dramatic, immersive effect—true to the energy of Never Sit Still. Frame from Stash Magazine article.

Bold black text on a red background reads ONE DAY ON, showcasing the ONEDAY rebrand hero film by Never Sit Still & RGA. White text in the center says JET WALKER 15.12.2025 with a small white dot to the left. Frame from Stash Magazine article.

Digital silhouette of a standing person made of white dots overlays large J-MZ text. A red dot and numbers REC 13:06.26 evoke a recording screen—capturing the energy of R/GA Dream Big on a dramatic black background. Frame from Stash Magazine article.

A red and white marbled vinyl record stands upright next to its black cover, featuring bold white text reading 24 HOURS and ONE DAY in a modern, digital style—perfect for when the countdown begins and you can Never Sit Still. Light shines dramatically from the right. Frame from Stash Magazine article.

Credits

Client: ONE:DAY

Agency: R/GA

Production: Never Sit Still

Music: J Emz: ‘Up & Stuck’
Sound Design: Rowan Dix, Jacob Turier

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
Follow on LinkedIn, X, and Instagram

Category: Brand film, Featured, Motion Design, Typography · Tags: Jacob Turier, Never Sit Still, ONE:DAY, R/GA, Rowan Dix