UNESCO #CookieFactory Promo by makemepulse and Mikros MPC
UNESCO, the United Nations agency focused on “promoting world peace and security”, is now looking out for your personal online security with a Chrome browser extension called The Cookie Factory.
Commissioned by DDB Paris, the spot features a mad motion graphics treatment by ECD Nicolas Rajabaly and the team at production studio makemepulse with post handled by Mikros MPC in Paris.
From UNESCO: “Privacy is a human right. And even Artificial Intelligence must respect it. For the launch of our A.I ethic recommendation, UNESCO is proud to introduce The Cookie Factory.
“No more tracking nor targeting, the Cookie Factory will shape a brand-new online identity for you. Choose who you want to be among 40 profiles, our AI will navigate the web to collect the finest cookies.
“When it’s ready, you can browse as usual except everything has changed: Bookmarks, browser history, recommendations, even the ad trackers will think you are someone else. And you can watch your browser watching you.”
Agency: DDB Paris
Chief Creative Officer: Alexander Kalchev
Creative Directors: Pierre Mathonat, Alexis Benbehe
Art Director: Shanel Redzheb, Charlotte Faurisson
Copywriter: Lucie Guidon
Project Manager: Benoît le Morvan
Post-Producers: Jérôme Deplatière, Sylvie Dumas
Sound Production: Cédric Boit, Alexandre Vicart, Clément Reynaud, Marine Cremer, Romane Bourdier, Angélique Laffond
ECD: Nicolas Rajabaly
Chief Technology Officer: Antoine Ughetto
Digital Art Director: Guillaume Mitch
Head of Production: Julien Rault, Gregory Bruneau
Producer: Juliette Desbois
Developer: Christophe Massolin
Post: Mikros MPC
Team: Julien Pinot, Nicolas Huguet