ROOF Studio: Honda “The Dreamer” Plus Behind the Scenes

ROOF directors Guto Terni, Sam Mason, and Vinicius Costa unleash a massive, vibrant fantasy world for this Honda spot called “The Dreamer,” realized in obsessive detail and full of unexpected and delightful moments.

Development stills and style frames:

Roof Honda | STASH MAGAZINE

Roof Honda | STASH MAGAZINE

Roof Honda | STASH MAGAZINE

Roof Honda | STASH MAGAZINE

Roof Honda | STASH MAGAZINE

Client: Honda

Agencu: RPA

EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
Creative Director/Art: Rahul Panchal
ACD/Art: Marcella Coad
ACD/Copy: Paul Fung
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Sr. Producer: Eva Ellis
Producer: Ryan Radley

Production: ROOF
Directors: Guto Terni, Sam Mason, Vinicius Costa
Executive: Crystal Campbell
Producer: Ryan Mack
Assistant Producer: Amanda Penney
Director of Photography: Bill Pope
Technical Lead Director: Aaron Baker
Design: Fred Palacio, Eric Pautz, Guto Terni, Vinicius Costa, Sam Mason
Additional Concept Design: Painting Practice
Storyboards: Eric Pautz, David Zung, Fred Palacio
Modeling: Todd Danielle, Anthony Patti, Gustavo Groppo, Vinicius Costa, Guto Terni, Sam Mason, Daniel P. Teixeira, Fred Palacio, Rafael Ghencev, Juliano dos Santos Araújo, Fellipe Beckman
Previz Animation: Patrick McAvena, Anderson Ko, Guto Terni, Sam Mason, Lucas Ribeiro Fernandes, Henrique Montanari
Animation: Paul Wei, Lucas Ribeiro Fernandes, Aaron Baker, Guto Terni, Sam Mason, Fred Palacio, Henrique Montanari
Rigging: Wesley Schneider, Paul Wei, Henrique Montanari
Lighting/Rendering: Shane O’Hara, Pedro Kobuti, Joe Nguyen, Aaron Baker, Vinicius Valente, Gustavo Groppo, Sam Mason, Guto Terni, Vinicius Costa, Daniel P. Teixeira
Visual Effects: Alejandro Echeverry, Pedro Kobuti, Mats Andersson
Matte Painting: Fred Palacio, Eric Pautz
Compositing: Carl Mok, Tim Regan, Marcello Bortolini, Eric Pautz, Thomas Panayiotou
Pipeline TD: Marcello Bortolini
Color Correction: Seth Ricart, RCO

Additional Color Correction: Tim Masik, CO3

Music: Empire of the Sun
 “Walking on a Dream”

Music Supervision: Squeak E. Clean Productions, Inc.
 
 

Immediate Byte