Found Studio Highlights VIZIO’s “Picture Quality”

Key features of the new M-Series TVs from US consumer electronics brand VIZIO come to vivid and metaphorical life in this new spot from the design and animation team at Found in London.

From Found: “Created as part of a long-term campaign, this film tells both a product and a feature story. The film was built in chapters that each tell the story of a key technological feature in the TV; precision, brightness, quantum color, and refresh rates.

“To achieve the right level of brightness and density of color, we ‘cross-bred’ different kinds of flowers, plants, and corals in CG. These new, semi-sentient plants are rooted in nature, but impossible in reality. Taking cues from the colors in the quantum layer, these duotone landscapes feature fifteen types of flowers that display the vibrancy of each individual color.”
 
VIZIO Picture Quality commercial Found Studio | STASH MAGAZINE

VIZIO Picture Quality commercial Found Studio | STASH MAGAZINE

VIZIO Picture Quality commercial Found Studio | STASH MAGAZINE

VIZIO Picture Quality commercial Found Studio | STASH MAGAZINE

VIZIO Picture Quality commercial Found Studio | STASH MAGAZINE
 
Client: VIZIO

Production: Found
Director:

Audio: Echoic

Toolkit: Houdini, Cinema 4D

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