JAMM and Director Chris Balmond Get Furry for VIZIO in “Watch us” Spot

Culver City VFX studio JAMM bring their CG creature skills to this jaunty holiday spot for US smart TV brand VIZIO directed by Chris Balmond thru agency David&Goliath with Imaginary Forces crafting the new animated logo mnemonic.

David Angelo, founder/creative chairman of D&G: “‘Watch us’ is not just the new tagline for VIZIO, it’s the brand’s new ethos – giving people more and more reasons to not only watch them, but shifting the way they see the brand and its place in the entertainment landscape.

“The campaign dawns a complete rebrand, including a new look-and-feel that incorporates a modern ‘V-motif’ graphic across all mediums – from print, to digital, to the website, to broadcast, social, and beyond.

“The newly developed mnemonic for VIZIO draws the viewer in through the ‘V-motif,’ landing on the VIZIO logo and ‘Watch us’ tagline. Additionally, the launch work also seeds a manifesto from the brand, showing VIZIO’s commitment to innovation and elevating the entertainment experience to an entirely new level.”
 
 
VIZIO Watch Us ad JAMM VFX | STASH MAGAZINE

VIZIO Watch Us ad JAMM VFX | STASH MAGAZINE

VIZIO Watch Us ad JAMM VFX | STASH MAGAZINE

VIZIO Watch Us ad JAMM VFX | STASH MAGAZINE
 
Client: Vizio

Agency: David&Goliath
Founder/Creative Chairman: David Angelo
Chief of Brand Innovation: Donny Makower
CCO: Ben Purcell
ECD: Courtney Pulver, Rob Casillas
Design Director & Executive Creative Director: Michael Molinaro
ACD/AD: Evan Bross
ACD/Copywriter: Chris Davis
Associate Design Director: Max Olson
EP: Curt O’Brien

Production: UNIT9 Films, Outsider
Director: Chris Balmond
DOP: Will Bex
EP: Emily Malito (UNIT9), Simon Elborne (Outsider)
Line Producer: Paul McPadden

Production Service: B2Y Productions

VFX: JAMM
VFX Supervisor: Jake Montgomery, Andy Boyd
Lead Flame Artist: Jake Montgomery
VFX EP: Asher Edwards
VFX Senior Producer: Mike Wigart
VFX Supervisor/Lead Flame Artist: Jake Montgomery
VFX Supervisor: Andy Boyd
CG Supervisor: Brian Burke
Animation: Stew Burris, Andrew Price, Taylor Muhoberac-Prior, Victor Huang, Lucas Degani
Lighting: Ana Blanco, Fred Hopp, Ian Kent, Shao Chen, Weichieh Yu
FX: Elyse Resseguie, Steven Nelson
Tracking: Schuyler Anderson
Assets: Brianna Hamilton: Greg Mawicke
Compositing: Lev Grayson, Brady Doyle, Dylan Brown
Production Coordinator: Anne-Marie DePauw
Senior Producer: Mike Wigart
EP: Asher Edwards

Mnemonic Animation: Imaginary Forces
Tosh Kodama: Creative Director
Art Director: Brandon Savoy
Designer/Animator: Merrill Hall
Editor: Rachel Brewster
Producer: Renée Robson, Leighton Greer

Color: CO3
Colorist: Jill Bogdanowicz
Color Senior Producer: Matt Moran

Edit: Spinach LA
Editor: Adam Bright
Assistant Editor: Marshall Thompson
EP: Jonathan Carpio
Senior Producer: Cristy Torres

Music/Sound Design: Barking Owl
CD: Kelly Bayett
Producer: Hannah Alter
Sound Designer:Gus Koven
Composer: David Radley

Mnemonic Sound Design: MassiveMusic
CD: Johanna Cranitch
Senior Producer: Dale Mason

Audio Mix: Racket Club
Sound Designer/Mixer: Nathan Dubin
EP: Adrea Lavezzoli

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