Permanent Collection

We are the Robots: Romain Chassaing Fabricates Factory Fun for Dacia

Posted on Monday, September 7, 2026

Solab Films director Romain Chassaing (whose talents with VFX projects are on full display here and here) teams with Digital District and 1920vfx to prove assembly line robots are all too human in this spot for Dacia.

It’s worth noting that Chassaing and the team made a commitment to traditional VFX and animation techniques, avoiding the use of generative AI and opting instead to bring the robot character business to life frame-by-frame.

Produced through indie Paris agency Buzzman, the spot highlights Dacia’s Tribrid engine (that combines electric, gasoline, and LPG) and will run across social media in :60, :30 and :15 versions.

Images

Robotic arms assemble car engines on a factory production line, with overhead signs reading ELECTRIC, PETROL, and LPG indicating different assembly areas—a scene reminiscent of the precision showcased in the Dacia Robots commercial by Romain Chassaing. Frame from Stash Magazine article.

Robotic arms assemble machinery parts in an industrial factory setting, echoing the precision and dynamic choreography seen in the Dacia Robots commercial by Romain Chassaing, with particular focus on one robotic arm working meticulously on a complex engine component. Frame from Stash Magazine article.

Robotic arms, reminiscent of the precision seen in the Dacia Robots commercial by Romain Chassaing, assemble an advanced engine with an orange LPG tank and green pipes on an automated conveyor in a modern factory setting. Frame from Stash Magazine article.

Four robotic arms with black grippers reach toward the center from above, set against an industrial ceiling with bright lights and a lens flare in the background—a striking visual reminiscent of the Dacia Robots commercial by Romain Chassaing. Frame from Stash Magazine article.

A robotic arm, reminiscent of the Dacia Robots commercial by Romain Chassaing, works on the engine of an electric vehicle with its hood open, revealing colorful components in blue, orange, and green. Frame from Stash Magazine article.

Credits

Client: Dacia

Agency: Buzzman
CD: Caroline Ribemont, Nicolas Boudeau
Creative: Yvonnick Le Bruchec, Thibault Picot
Founder/ECD: Georges Mohammed-Chérif
TV Producer: Ayman Jaroudi

Production: Solab Films
Director: Romain Chassaing
EP: Eastness Asia
Producer: Edouard Chassaing
Line Producer: Thomas Lepeutrec
Head of Production: Vanessa Barbel
Production Assistant Coordinator: Lisa Nemo

VFX/Post: Digital District
Producer: François Chmitte
Post-Production Supervisor: Renaud Coulon
VFX Shoot Supervisor: Guillaume Nadaud
3D Lead: Sylvain Sarradin
Flame Artists: Eric Alcuvilla, Jonathan Lagache, Ingmar Renouardière
Matte Painting: Alexander Sebag
After Effects Graphist: Fabrice Thumerel
Animators: Geordie Vandendaele, Bruno Etchepare
DOP: Matias Boucard
1st AD: Didier Mallet
Set Designer: Alexandre Vivet
Concept Artist: Jérôme “Lardux” Billet

VFX/Animation: 1920vfx

Edit: Icecream Paris
Editor: Jon Echeveste

Sound Production & Supervision: Start-Rec
Team: Mathieu François, Barbara Rollet, Samuel Levet, Chloé Rouyer, Roman Dutour, Etienne Espannet, Alex Jaffray, Domitille Mahieux)

Music Publisher: Thomas Jamois
Featured Soundtrack: “It’s Only Mystery” by Eric Serra

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Advertising, Animation, Featured, VFX · Tags: Romain Chassaing