WORKPRODUCT Appoints Tobin Kirk EP, Brand Partnerships
July 27, 2026
UK 3D studio XO3D makes their Stash debut with this polished and precise launch campaign for London-based construction technology company AUAR and their containerized, robotic MicroFactories designed for home builders.
Thomas Howcroft, founder/CD at XO3D: AUAR needed a full CGI content suite for a website launch built around a period of real commercial momentum – press coverage, investment and awards were all landing at the same time – and the site had to reflect that weight.
We created this CGI product film, hero stills, and looping motion assets using AUAR’s technical input. The film needed to explain what the system is while presenting it with clarity and polish.
“The central challenge was translating complex engineering information into a sequence that remained readable to non-specialists.”
The central challenge was translating complex engineering information into a sequence that remained readable to non-specialists. The final piece focuses on the form and operation of the MicroFactory through clean framing and a concise edit.
The scope evolved as AUAR shaped their new site. The still set grew from 14 to 24 assets, and the hero film sharpened from 60 seconds to a tighter 36-second cut. Adapting quickly to the shifting brief while holding the launch date was the production story.
Making an unbuilt product read as genuinely manufactured comes down to the small details, the grippers, the fixings, the labels, and only ships when the client and studio work as one team on those details.
Client: AUAR
Production: XO3D
ECD: Thomas Howcroft, Alex Mann
CD: Connor Hamilton-Smith
3D Modeler: Joseph Cletus
Sound Engineer: Gulliver Tickell
