Buenos Aires motion studio Lumbre just finished their first project for FOX Sports USA: This hardcore launch spot and toolkit for the 20th season of “The Ultimate Fighter” featuring 16 female fighters all shot on location in Vegas. [Read more]
“We didn’t have any preconceived notions of doing a film noir style short. Typically, the Animography monthlies are very short visual-based explorations primarily using typography.
“From the beginning we knew we wanted to shape our story around the Magnus typeface but at the same time we didn’t want to make it just about the type itself. Early on in the development stage we observed that the way the type animates on is similar to the movement of opening and closing blinds so windows and blinds became the root of our idea.
“Soon after we landed on the noir genre and consequently built the story around the theme of high contrast lighting, corruption and a tortured detective. Overall, it was a great experience in focusing on style while also reaching further into the realm of storytelling.” [Read more]
Erin Sarofsky reunites with producers Anthony and Joe Russo (who they worked with on the titles for “Community” in ’09) to close Marvel’s “Captain America: The Winter Soldier.” The Chicago studio presented eight creative directions with the winning treatment created by Sarofsy and comic book artist David Mack.
Erin Sarofsky: “With this film, Anthony and Joe produced a narrative that evokes 1970′s conspiracy thriller cinema. With that in mind, we wanted to create a main-on-end title sequence that acknowledged their inspiration but was interpreted with more modern sensibilities.
“So we worked within a visual style that has simple, graphic compositions with strong, legible typography. This look is a clear nod to the spy style and political thriller title design of the 60s and 70s.” [Read more]
Ever wish you could control your espresso machine with your iPad? Me neither, but you may be tempted after seeing this seductive product demo for Saeco’s flagship model, the GranBaristo Avanti. Designed, directed and produced by PlusOne in Amsterdam thru Iris Worldwide. Music and sound design, ParkStudio. [Read more]
Buck breaks out their full toolbox including “clay, spray paint, wood, lasers and a sprinkle of lolcats” to create this bright and brisk online video for onwardinternet.com (aka the internet suggestion box) thru digital agency Possible. [Read more]
The golden age of 2D motion design keeps rolling right along with Joe Donaldson‘s animation and Jay Quercia‘s designs melding into one smooth and engaging piece for Seneca College in Toronto thru Canadian agency Gloss Creative. [Read more]