“IBM Design Language” x Five by Buck
From Buck: “With the launch of a new visual language, typeface, and robust set of tools, IBM has taken the ambitious step of not only refreshing their brand but reinventing their entire approach to design. [Read more]
IBM Think Conference: Motion Branding Reel
IBM’s inaugural Think conference hit Vegas earlier this year complete with this ambitious, flexible, and beautiful branding scheme created by Athletics NYC and foam Studio, the commercial arm of Berlin’s Zeitguised. [Read more]
Buck and The Barbarian Group: IBM “CDS Launch”
How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this… [Read more]
Animated Atoms From 1stAveMachine and IBM
Congrats to director Nico Casavecchia, 1stAveMachine, Ogilvy and the big brains at IBM. You’ve made the tiniest film, ever. No one is going to top a stop-motion film that’s made by moving atoms. Taking the Guinness World Record for “World’s Smallest Stop-Motion Film”, the short was created by moving individual [Read more]
