The design and motion crew at The Mill Design Studio take a stab at grounding extreme opulence to eternal elements in this showcase film for the Serpenti Infinito necklace from Italian luxury fashion house Bvlgari.

Matthew-Ben Campbell, head of design at The Mill: “Our goal with this film was to harness the elements for Bvlgari, exploring the delicate interplay between creativity and the exquisite raw materials that shape the necklace. To craft this journey, we delved deeply into the brand’s own story and the development of the necklace to bring an original concept and vision to life.
 

“We established a visual language that balances texture and cinematic richness, reflecting the materiality of the Serpenti Infinito while incorporating refined, graphic imagery associated with fine jewelry.”

 
“We established a visual language that balances texture and cinematic richness, reflecting the materiality of the Serpenti Infinito while incorporating refined, graphic imagery associated with fine jewelry. This visual narrative is unified by beautifully woven forms, inspired by Bvlgari’s original sketches, that seamlessly bring each element together in universal harmony.

“Look closely at the five snakes in the necklace, symbolizing the five eternal elements (earth, water, fire, air, space). Their interwoven lines evoke not only timelessness and eternity but also connect them to Bvlgari’s broader 2025 campaign.”
 
 

 
Client: Bvlgari

Production: Mill+
Head of Design: Matthew-Ben Campbell
EP: Becca Jones
Senior Producer: Charlotte Whittall, Elle Lockhart
CD: Ross Urien
Art Director: Jack Holmes
Designer: Adam Roche, Will Baldock, Marco Gifuni, Paul Hunt

Post Production: The Mill
Asset Supervisor: Dakoju Shashi Kumar
Asset Lead: Sumitha D
Asset team: Sumit Yadav, Hari Dutt, Manukuru Manikanteswara, Piyush Sharma
Mill India OPS team: Sanjana Shetty
Mill India Producer: Aisswarya J
Mill India Production Co-ordinator: Manish Kumar Tripathi
Colorist: Maruf Khan
Color Producer: Dan Hills