Director/CD Liam O’Connor and the Picnic Studio animation crew cram a myriad of styles into this explosive and expletive-filled film for digital insurance brand BreachBunny thru agency Adouken, all powered by a soundtrack from Antfood.

Liam O’Connor: “Adouken had been working on the brand for a year and gave us a razor sharp vision of the world and the tone. They wanted to build something on the threshold of real and digital, not a literal internet city, but something spawned from cyberspace that never fully crossed into meatspace.

“We storyboarded it in a kind of crazed funk while drinking coffee and listening to hard and fast music. Then executed in a flurry of influences from everything we’ve been watching the last few years. It felt like an animated exorcism of pent up energy.
 

“We experimented with mashing styles of background art, character design, mograph and illustration, then assigned each to a key artist so a consistency would emerge in the noise.”

 
“Eleven types of insurance coverage had to feature in the story and with time as both canvas and enemy, we set off a katamari of character and action making use of wide angles where their stories could be fleshed out in the details.

“We experimented with mashing styles of background art, character design, mograph and illustration, then assigned each to a key artist so a consistency would emerge in the noise.

“Antfood scored the chaos, reacting to each scene with breathless needle drops drawn from a collaborative reference playlist.”
 
 

 
Client: BreachBunny

Agency: Adouken
ECD: Nuno Gomez
EDD: Pedro Eloi

Production: Picnic Studio, Partizan Studio
CD: Liam O’Connor
Backgrounds: Igor piwowarczyk
Character Design: Luis Cuevas, Robert Faux
Designer/Motion GFX: Eric Dias
Storyboards: Liam O’Connor
Animator: Peggy Tataru, Ian Chan, Kata Szilassy, Pierre-Jean LE Moel, Robert Faux, Eric Dias
Clean up/Color: Angeline De Silva, Katerina Kremasioti
2D FX: Kensei Thomas
Compositor: Liam O’Connor

Soundtrack: Antfood
Music Director: Lou Schmidt, Pedro Botsaris, Fernando Rojo, Thiago Lins
EP: Christiane Rachel and Renato Castro
Composer: Lou Schmidt, Fernando Rojo, Lucas Baldin, Luccas Maia, Luis Bergmann, Vinicius Nunes
Producer: Monique Munhoz and Pablo MelloSound Engineers: Bruno Broaska, Fabian Jorge, Pedro Macedo

VO: Esmonde Cole