Partners in motion crime, Aggressive and Loop (who we last caught together here), deliver a typographic mini-masterwork with this film from their campaign for the Škoda Vision O concept vehicle produced with CINQ thru FCB London.

From Aggressive: “For the global reveal of the Vision O, we created a storm of questions that crystallizes into metal, glass, and precision detail — capturing the human process behind every design choice. It all builds to the ultimate question, ‘What if we just kept driving?’.
 

“The result is a synthesis of precision and humanity, where language itself becomes the raw material of design.”

 
“Since the car didn’t yet exist, we shot a stand-in Škoda model on the streets of Prague and a hand-built wooden interior frame on a green stage, later replacing both with a fully CG Vision O through careful lighting, tracking, and compositing.

“To bring the signature text shots to life, we developed a series of handcrafted procedural effects: a particle system that fills the emerging car with thousands of words and phrases, another that makes letters and symbols float, collide, and assemble into sculptural car parts, both built in TyFlow. And finally, a Houdini-driven reveal where flowing layers of geometry form the real car, inspired by Škoda’s iconic headrest pattern.

“The result is a synthesis of precision and humanity, where language itself becomes the raw material of design.”
 
 

 
Client: Škoda Auto a.s.

Agency: FCB London

Production: CINQ, Aggressive

Direction & Creative
Directed by Aggressive, Loop
Director: Alex Topaller, Dan Shapiro, Alex Mikhaylov, Max Chelyadnikov
CD: Alex Mikhaylov, Max Chelyadnikov
Art Director: Alex Mikhaylov
Storyboard Artist: Mercer Boffey

Production Team
EP: Robert Roszbek
Producer: Vanessa Krištůfková, Alexander Aab
Line Producer: Tereza Kalová
Director of Photography: Radim Strelka

Post & VFX
EP: Dan Shapiro, Max Chelyadnikov
CG Artist: Dmitry Paukov, Artemy Perevertin, Filipp Gorbachev, Vladimir Alexeev, Max Chelyadnikov
Compositing CG: Max Chelyadnikov
Compositing Live Action: Alejandro Taylor
Editor: Yurii Karih, Jason Yantz
VFX Supervisor: Daniel Shapiro
Colorist: Dmitry Litvinov
Post Producer: Daniel Shapiro, Isabella Crawford
Conform: Daniel Shapiro, Isabella Crawford

Music/Sound Design: BMM Network
Music Supervisor: Joseph Petitpain