From the team at Aggressive: “Can health tech be cool? Hell yeah! For health tech giant Athenahealth’s reimagined brand, we mixed live-action, CG, and stop-motion to create the many elements of a campaign including spots, social, print, OOH, and everything in-between.” [Watch]
Directors/CDs Alex Topaller and Daniel Shapiro at Aggressive in New York: “Getting gritty and up-close, we created a collection of crime-inspired visuals for Oxygen Networks’ branding.” [Watch]
From directors Alex Topaller and Daniel Shapiro at Aggresive: “For ‘AI on Intel’ we told five real stories of Intel’s technology in action – from stopping poaching in Africa to powering the world’s first face-controlled wheelchair, in each film we combined tech-inspired CG with cinematic live-action.” [Watch]
Three different approaches to making athletic footwear visually sexy by treating them as wearable sculptures and technological wonders, courtesy of the talented teams at ManvsMachine, Aggressive and Trollbäck. [Watch]
Alex Topaller and Dan Shapiro (aka NY directing duo Aggressive) light up this beautiful music video for the Cris Cab track “Loves Me Not” with a clever and mesmerizing ceiling of photo-real CG light bulbs. Extra bonus points for the elegant/minimalist set, muted palette and seamless integration that keep the intriguing lighting device from slipping into gimmickry. [Watch]
