Flatwhite Motion, whose JD Furniture film we featured in the Stash Annual 2025, opened the most recent RED Hackathon Summit for Chinese social/e-commerce platform RedNote with this blast of typographic gymnastics.
Max Zhang, CD at Flatwhite Motion: “The RED Hackathon Summit runs as a 48-hour sprint with 50 top software and hardware teams competing. This film was shown on Demo Night and set to build excitement in the audience.
“This came together on a tight timeline, with lots of ideas, fast decisions, and a big team effort.”
“In true Hackathon fashion, this came together on a tight timeline, with lots of ideas, fast decisions, and a big team effort from everyone at Flatwhite Motion.
“A tech house-inspired soundtrack drives the animation, paying homage to hacker culture while energizing the visual narrative. The sound design [by Box of Toys Audio] blends organic elements of computer systems with synthetic UI textures, creating a layered and immersive sonic environment.
“This fusion enhances the sense of interaction and innovation, drawing the audience deeper into the experience while staying authentic to the fast paced, experimental nature of the event.”
![A black background with bold text reading > HI, BUILDER )={. Above, a green label says [ SYSTEM_INITIALIZED ]. Inspired by Flatwhite Motion, a white arrow cursor points at the text, with const session faintly visible at the bottom. Frame from Stash Magazine article.](https://www.stashmedia.tv/wp-content/uploads/2025-RED-Hackathon-Summit-opening-animation-by-Flatwhite-Motion-STASH-MAGAZINE5-1920x1080.jpg)




Client: RedNote
Production: Flatwhite Motion
Music/Sound Design: Box of Toys Audio