Final Frontier Signs Director/Visual Artist Andrea Devia-Nuño
June 4, 2026
Pushing the knock-on effects of a healthy gut to whimsical extremes, director Freddie Powell and Not to Scale character masters Luca&Sinem build out a universe of good vibes for prebiotic soda brand OLIPOP.
Freddie Powell: “Combining live action and animation at this scale is complicated but we had three companies specializing in their fields: DROOL took care of the narrative and live-action, Not To Scale focused on creating and animating the characters, and Untold Studios waved their magic wand and stitched it all together.
“I was also really keen to make Untold’s life as hard as possible. I vowed to keep the camera moving wherever I could, and I was super keen on the cartoons dipping in and out of direct sunlight.
“That’s fundamentally what I love about animation. You hand over your precious idea to artists and creators, and they come back with something that makes your heart soar.”
“The hardest part was getting rough animation approved. Clients and agencies understandably find it difficult to commit to something they can’t properly see yet.
“I’ve learned this the hard way, but with animation you assume you can tweak and noodle as you go because there’s loads more time than when you’re filming something. It’s actually the opposite. It requires an unfathomable amount of trust and communication between client and lead animators.
“But, that’s fundamentally what I love about animation. You hand over your precious idea to artists and creators, and they come back with something that makes your heart soar.”
Client: OLIPOP
Agency: CALLEN
CCO: Craig Allen
CDs: Matt Vitou, April Lauderdale
Producer: Andrew Daulton
Production: DROOL
Director: Freddie Powell
EP/Co-Founder: Genevieve Sheppard
Producer: Jess Wylie
Director of Photography: Thomas Townend
Production Designer: Laurence Bishop
Casting: Monique du Plessis Murray
Director’s Assistant: Tiffany Whitney Chang
Editor: Thomas Grove Carter
Animation: Not to Scale
Animation Director: Luca&Sinem
Founder/Executive Producer: Dan O’Rourke
Executive Producer: Maud Beckers
Producer: Sarah Butterworth
Production Manager: Abbie James, Marie Jordan
Storyboard Artist: Luca&Sinem, Sav @splitwigs
Character Design: Joe Taylor, Ariel Lopez
Background Concept Artist: Luca Shenato, Tonet Dura, Tristan Menard, Andrew Minella
Background Matte Paint Artists: Luca Schenato, Tonet Dura
2D Animators: Josep Bernau Valls, Maki Yoshikura, Robert Milne, Leo Campasso, Chris Cray, Nick Brooks, Geoffrey McDowall
Cleanup Lead: Margarita Rojas
Cleanup Artist: Raquel Cruz Hevia, Marie Dupont, Andrew Velas, Desiree D Scheper, Juli, Sol Arguindegui, Federico Cavero, Ben McCormick, Agata Kaczan, Gerald Gallego, Andrew Velas
2D AE Comp: Melanie Krein, Corinne Ladeinde, Shiv Pandya
VFX: Untold Studios
Head of Production: Tom Igglesden
EP: Chris Kiser
Production Coordinator: Natalie London
CD/Shoot Supervisor: Paul O’Shea
VFX Supervisor: George Rockliffe
VFX Artist: Alkame İhsan Cihan, Christian Baker, Eleonor Lindvall, Ellie Risdon, Francesca McCall, Hanuma Kondepi, Jakkam Santosh, Lorenzo Solari, Naresh Kumar Nandaluru, Paila Netaji, Pawan Ghodke, Pim Meijer, Rachel Bosc-Bierne, Rajkumar R, Satya Sagar Kolli, Sriram Namana, Sushant Vilas Lavhande, Ugur Levent Kavcioglu, V Siva Sarweswar, Veera Bhaskar Kondapalli, Wasim Ali
Online: James Pratt
SA Production: Robot
EP: Liam Johnson
Line Producer: Chloé Eaton
Production Manager: James Savage
Production Coordinator: Kim Beddow
Edit: Trim
Editor: Thomas Grove Carter
Producer: Claudia Celeste
Color: TMLS
Colorist: Julien Alary
Producer: Eli Sandal
