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June 29, 2026
If you were wondering (like us) who’s behind the kinetic complexity of FOX Sports’ massive FIFA Men’s World Cup 2026 broadcast package, I’m happy to reveal it’s the team at veteran US sports branding agency Drive Studio.
From Drive Studio: “For FIFA World Cup 2026 on FOX, we moved from a traditional world-coming-together approach to something more immediate – the viewpoint of a fan inside the stands.
“At the center of the system is a virtual set concept that becomes a living graphic environment, bringing the stands into the studio.”
“The result is “FANTHEM”, a broadcast identity built from chants, scarves, typography, sound, and the collective energy of supporters from around the world.
“At the center of the system is a virtual set concept that becomes a living graphic environment, bringing the stands into the studio. As the tournament evolves, each participating country’s fan chant, scarf, and team pattern are built as AR elements within the set to match animated graphics across the broadcast.
“The result is a package that feels authentic to the tournament, while remaining unmistakably FOX Sports: big, bold, loud, proud, and always pushing the presentation forward.”
Client: FOX Sports
Production: Drive Studio
