Roma director Manu Mazzaro and Sauvage animation director Ernest Desumbila merge 3D, live-action, motion capture, and AI into the single most ambitious and un-touristy tourism film you may ever witness.
Designed to attract younger audiences and in production for more than six months, this latest chapter of the Andalusian Tourism Crush campaign (titled The Surrender), was produced thru Ogilvy Spain, scored by Hans Zimmer, and premiered at San Diego Comic-Con Málaga 2026.
Juan P. Moreno and Javier Senovilla, ECDs at Ogilvy Spain: This project leaves a bittersweet taste for several reasons. On the one hand, because it is a kind of farewell to the Andalusian Crush campaign, but during all this time we worked with a freedom and creative ambition that, in today’s advertising industry, seem to be in danger of extinction.





Client: Andalusia Tourism
Agency: Ogilvy Spain
CCO: Roberto Fara
ECD: Javier Senovilla and Juan Pedro Moreno
CD: Miguel Provencio and Víctor Vázquez
Production: Roma
Director: Manu Mazzaro
CEO: Pablo García Acón
EP: Juan Bascon
Producer: Alex Bareno
Production Director: Carlos Martin
Post-Production Director: Tamara Diaz
Live Action DOP: Toni Rey
Live Action Art Director: Vero Dichy (Dear Fucking Love)
Live Action Stylist: Celia Arias
Live Action Editor: Jesus “Rullo” Diáz
Animation: Sauvage
Animation Director: Ernest Desumbila
Executive Producer: Eva Laffitte
Producer: John Aoun, Yukio Montilla
AI Creative Supervisor: Albert Montero
Concept Artist: Rafael Teruel
2D Artist: Santiago Manuel
CGI-to-AI Developer: Nico Zarza
Storyboard/Character Artist: Frame Alcala
2D Artist: Alex Baelo
Offline Editor: Joao Teixeira
UI Artist: Vivien Moundzengoulou
Nuke Compositor: Juan Gorospe, Marcos Palazzesi, Miranda Farhat, Marc Costa
Houdini Artist: Roger Oller
3D Generalist: Pol Villalba
Colorist: Xavi Santolaya
After Effects & Online Conform Artist: Ferran Folch
Post: McNulty & Sauvage
EP: Cata Inda
Head of Post-Production: Jordi Doll, Manuel Zamora
CD/Visual Development Lead: Rodrigo Rodríguez
AI Artists Esteban Perles, Sara Lainez, Diego Lorca
Flame Artist: Oceano Mateos, Jaime Guerra
CFO: Mar Marcos
Music: Hans Zimmer
Music/Sound Studio: Isilik Studio
Sound Effects & Ambience Editors: Ángel Rojas, Alex Aller, Xavier Pitarch, Martin Jimenez, Luis Ortega
Sound Coordinator: Luis Ortega
Sound Premix Mixer: Luis Ortega
Additional Music: Alex Aller
Flamenco Singer: Jose Luis Hernández
Flamenco Guitarist: Juanfe Pérez
Foley Studio: El Pertigosaurio
Foley Editors & Recordists: Martin Jimenez, Daniel Rincón
Voice-Over Recording Studio: Sonomedia
Voice Talent Representation: Intengua
Female Voice-Over: Almar
Male Voice-Over: Jeef