How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this…

Start with a clear and concise script from The Barbarian Group, then have Buck transform it into a carefully choreographed galaxy of geometry staged across a series of elegant, minimal, and pristinely lit architectural spaces. Simple right?

Client: IBM
Agency: The Barbarian Group
Production, direction & animation: Buck
Original music: Antfood