3D Director Lucy Hardcastle Joins Jelly for Global Representation
From the release: Brands across categories will appreciate director Lucy Hardcastle’s ability to tell complex, emotionally resonant stories and subtly imbue brand story through interactive technologies and 3D animation. [Watch]
Valentin Nouvel (aka NIU) Signs With Paris Prodco Eddy
From the release: Valentin Nouvel, also known as NIU, is a director and animator primarily active in advertising, particularly in the luxury fields (for brands such as Chanel, Tiffany & Co, Cartier, Diptyque), but also in documentary work, collaborating with clients like Arte, France.tv, Vox, and Slash. [Watch]
Something Boosts Creative and Production With Two Senior Hires
From the release: Culture-driven creative studio Something™ has made two new senior hires to help drive creative and production across its growing client list, which includes Diageo, Tommy Hilfiger and Elite Model Management. [Watch]
Builders Club Wraps Gabrielle Perfumes in All Kinds of Elegance for CHANEL
In their latest work for CHANEL, the crew at Builders Club in Brooklyn dial up their macro CG simulation skills to launch the brand’s Gabrielle perfume range, created as an homage to founder Gabrielle “Coco” Chanel. [Watch]
Tribeca Enterprises Acquires Production Studio m ss ng p eces
From the release: Tribeca Enterprises and James Murdoch-led Lupa Systems announce the addition of award-winning production studio m ss ng p eces, in a partnership that marries the creative production company with Tribeca Studios, the branded entertainment arm of Tribeca Enterprises co-founded by Jane Rosenthal and Robert De Niro. [Watch]