Adidas x Parley “Run for the Oceans”

Psyop director Marco Spier and Golden Wolf CD Ingi Erlingsson lead the combined efforts of both studios in this film for Adidas Parley PureBoost shoes made from waste plastic gathered on beaches and coastal areas before it reaches the ocean.

And yes, given this recent BBC World Cup spot, it seems animated embroidery is having a moment.
 
Run for the Oceans - Adidas X Parley  Golden Wolf Psyop | STASH MAGAZINE

Run for the Oceans - Adidas X Parley  Golden Wolf Psyop | STASH MAGAZINE

Run for the Oceans - Adidas X Parley  Golden Wolf Psyop | STASH MAGAZINE

Client: Adidas & Parley

Agency: TBWA Amsterdam

For Psyop
Director: Marco Spier
Managing Director: Neysa Horsburgh
Executive Producer: Shannon Alexander
Head of Production: Amy Fahl
Head of VFX: Christian Bach
R&D: Jonah Friedman
Producers: Dorian Douglass & Paul “Pizza” Pianezza
Technical Director: Pakorn Bupphavesa
2D Lead: Thomas Panayiotou
Designers: Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell, Samrath Kaur
Nuke Compositors: Carl Mok, Thao Dan Nguyen Pan, Thomas Panayiotou
Editors: Brett Nicoletti, Mike Hackett
Lighters: Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok, Thao Dan Nguyen Pan

For Golden Wolf
Creative Director: Ingi Erlingsson
Executive Producer: Dotti Sinnott
Head of Production: Tania Baptista
Art Director: Stefan Falconer
Designers: Charles Bigeast, Nick Stoney
Lead Animator: Thom Eide
Animators: Tim Whiting, Eliot Ruocco-Trenouth
Production Assistant: Ana Hoxha