Analog Algorithm Design Book Promo by Florian Renner
Munich designer/artist/director Florian Renner blends his various talents into a striking promotional film for Analog Algorithm, a new design book by German illustrator and designer Christoph Grünberger.
From Lars Muller Publishers: “This book is a tool kit to create new forms. It deals with grid-based design and gives the reader techniques to develop new forms, fonts, logos, and patterns.
“The concept represents a design process in which individual decisions follow much larger and deeper principles than immediate and spontaneous-intuitive actions.
“Both a workbook and a source of inspiration, this publication provides designers and architects with the tool they need to find analytical forms analog, algorithm-based, exploratory but never of arbitrary origin.”
Client: Lars Muller Publishers
Director: Florian Renner
Toolkit: Cinema4d/Octane, After Effects, Premiere Pro