Versus Appoints Marc Fusco as Head of Production
July 14, 2026
The deeply-rooted impatience of creators finally gets the recognition it deserves in this new global brand campaign from the motion team at BUCK for workflow automation platform n8n thru indie agency DUDE London.
Marc Vermeeren, brand lead at n8n: “Much of today’s SaaS marketing is focused on features, so for our first brand campaign we wanted to celebrate the feeling of n8n and the community that built it with us.
“We immersed ourselves in the n8n community, reading forums, Discord conversations, and Reddit threads. And one line kept jumping out: ‘F*ck it, I’ll do it myself!!!’”
“‘Builders Don’t W8’ is about the agency and creativity of our users and the momentum that builds when people take things into their own hands. That builder spirit has always been at the heart of n8n, so it felt like the right place to start.
“Tomás Gianelli O’Ryan, ECD at DUDE London: “We believe listening hard is the best way to start the creative process. So before anything else, we immersed ourselves in the n8n community, reading forums, Discord conversations, and Reddit threads. And one line kept jumping out: ‘F*ck it, I’ll do it myself!!!’ It’s not every day an entire campaign starts with a Reddit comment.”
Client: n8n
Agency: DUDE London
CCO: Curro Piqueras Parra
ECD: Tomás Gianelli O’Ryan
Creative: Alex Prew, Josh Markey
Senior Designer: Ross Warrington
Head of Production: Francesca Granata
Production: BUCK
EP: Rebecca Dell
Producer: Lukas May
Associate CD: Daniel Rodrigues
Art Director: Colin Bigelow
Designer: Renaud Lavency, Germán Di Ciccio,Esther Beije, Bernd Bousard, Cesar St. Martin, Jonas Nunes, Léo Imbert, Florent Porta, Colin Bigelow
2D Animation Lead: Jardeson Rocha
3D Supervisor: João Rema
Animator: Seongjin Yoon, Greta Sennekamp, Joe Sparkes, Esther Beije, Otilija Morozaitė, Max Wanniaratchy, Daniel Rodrigues
Sound Design: Zelig
