Advertising for retirement financial services is most often a bland mix of silver hair and generic smiles but the design and animation crew at BUCK take a decidedly different tack in this playful spot for Australian Retirement Trust.

From BUCK: “We partnered with agency Howatson+Company to shape ART’s image from scratch, firmly establishing the brand as a new and innovative player in the industry. Breaking away from conventional retirement clichés, we embraced a completely fresh and youthful 3D approach.

“The :45 animated spot seamlessly transitions between miniature-inspired sets, creating a captivating story of the Trust’s conception and achievements to-date. The assets we developed for the spot became invaluable additions to a comprehensive brand library. These assets were featured on large format billboards across the country, capturing attention and generating brand recognition.

“Leveraging ART’s brand palette of blue, white, and red, we crafted a cohesive design system that is both consistent and visually striking, ensuring a strong brand presence in every touch point.”
 
 

 
Client: Australian Retirement Trust

Agency: Howatson+Company

Production: BUCK
ECD: Gareth O’Brien
Executive Producer: Erica Ford
Associate Creative Director: Luke Saunders
Producer: Chelline Nel, Jordan Howes, Von Dekker
Head of 3D/3D Supervisor: Elijah Akouri
Art Director: Malisa Perona
CG Lead: Tim Krakowiak
Storyboard: James Boorman, Malisa Perona, Max Wanniaratchy
Design: James Boorman, Liz Smith, Malisa Perona, Michael Wilkinson, Sam Van Ingen
Modeling: Albert Lee, Bryce Pemberton, Dan Rodgers, Rifat Muharram, Tim Krakowiak
Look Development: Albert Lee, Bryce Pemberton, Dan Rodgers, Elijah Akouri, Rifat Muharram, Tim Krakowiak
Rigging Supervisor: Ernesto Ruiz Velasco
Rigging: Albert Lee, Bryce Pemberton, Juan Carlos Barraza Mendoza
Lighting: Chuong Vu, Corin Sadlier, Tim Krakowiak
Compositing: Bryce Pemberton, Chuong Vu, Corin Sadlier, Fiona Lu, Tim Krakowiak
3D Animator: Harrison Grant, Lawrence Wong, Rhys Daveys, Soyeon Kim
2D Animator: Brian Neong San, Liz Smith, Max Wanniaratchy, Michael Wilkinson, Sam Van Ingen