Builders Club Accelerates “Extinction Ends Here” Campaign for Air Company

Compelling production work here from Builders Club and London editing studio Avenues for Brooklyn’s Air Company whose reactor converts carbon into carbon-negative products, “turning our most abundant pollutant into a resource for good.”

Harriet Macdonald, senior post producer at Builders Club: “The team wanted to bring to life the potential of the climate change reversal of the Airco fuel; from the tiny details of the chemical reaction process right up to space craft. Taking cues from the minimal design of the brand, we created a feeling of driving energy and the positive impact for humans and nature.
 

“An ambitious, emotive manifesto film highlighting Air Company’s ethos as a cutting-edge business, whose technology is working to ignite the fight against climate change.”

 
“The creative concept behind the style of the film was to elevate a humble scientific reactor onto the same level as an elegant iPhone campaign hence the close up glossy shots of the reactor that give that ultra high end feel. Having those shots alongside abstract 3D motion takes the film to another level and far from something you would expect to see for a film of this nature.

“The result is an ambitious, emotive manifesto film highlighting Air Company’s ethos as a cutting-edge business, whose technology is working to ignite the fight against climate change. Already used by major companies around the world and by NASA, Air Company is now focused on scaling their technology and perfecting it and scaling it again to get it into as many hands as possible.”
 
 
Air Company Extinction Ends Here brand film by Builders Club | STASH MAGAZINE

Air Company Extinction Ends Here brand film by Builders Club | STASH MAGAZINE

Air Company Extinction Ends Here brand film by Builders Club | STASH MAGAZINE

Air Company Extinction Ends Here brand film by Builders Club | STASH MAGAZINE

Air Company Extinction Ends Here brand film by Builders Club | STASH MAGAZINE
 
Client: Air Company

Agency: Mythology

Production: Builders Club
Director: Builders Club

Edit: Avenues
Editor: Jess Vincent, Thomas Goldser
Producer: Callum Johnstone
Colorist: Sharon Chang

Composer: James Kelly

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