Papaya Films Sign Director and Photographer Lidia Estepa for UK Representation
February 6, 2026
Partizan director Antoine Bardou Jacquet, Paris VFX masters Mathematic and agency BETC exploit your expectations of well-worn sci-fi tropes to jolt the Cube S set-top box from Canal+ into your consciousness.
Canal+ and BETC used a similar strategy and story arc to hilarious effect in this spot from January 2015.
Watch the making of video:
Client: CANAL+
Agency: BETC
Production: Partizan
Director: Antoine Bardou Jacquet
VFX: Mathematic