Unlike the Batmobile, a redesign of Santa’s sleigh usually involves mild-mannered and unexceptional tweaks but Buck LA and Santa Monica agency RPA take the assignment to a clever new level in this 2:30 director’s cut underscoring Honda’s “The Power of Dreams” tag. Built on a head-slapping why-didn’t-I-think- [Watch]
For this series of elegant and playful IDs for Danish lifestyle channel TV3 Puls, Copenhagen motion house Frame say the brief “focused on creating an identity package that reflected the feel of the channel rather than the content of it. They had to be abstract, clearly avoiding literal cliches and had to be all graphic [Watch]
Tasty and tasteful 3D abstraction from Amsterdam’s 3D abstraction masters that we failed to acknowledge when Zeitguised dropped it in late summer. Part of a commissioned art series featuring artists’ impressions of Absolute products. Produced thru Stink Berlin and Sid Lee Amsterdam. [Watch]
