ETC director Michael ‘Chappers’ Chapman leans into his background in CG and love of technical illustration to deconstruct the new Lexus R3 electric SUV in obsessive detail while maintaining a sense of aspirational elegance. [Watch]
Atlanta-based motion designer and illustrator Spring (Jieru) Tang just dropped us her thesis project, an ambitious and alchemical spec CG Gucci brand film completed for her MFA at Savannah College of Art and Design. [Watch]
With ample attention to materials and lighting, director/3D artists Lucas Oliveira and Gabriel Vitor at Solve Studios in Brazil make their Stash debut with this elegant and tactile spec film for luxury luggage brand RIMOWA. [Watch]
ECD Tom Teller and the Frame48 3D motion crew take on the brief to reintroduce the redesigned Sonos Play:1 wireless smart speaker (first introduced in 2013) with this tasteful, upbeat, and carefully lit brand film. [Watch]
The 10th anniversary edition of the Digital Design Days creative conference will open in Milan on May 7 with these CG titles created by CD Remy Williams and the crew at Fluent in London with sound design by Echoic Audio. [Watch]
The all-Melbourne team of directing duo Lumberfly, prodco Pixel, and agency Cummins & Partners conjure a perfectly odd couple in this charming character work for Australian financial services provider Equip Super. [Watch]
Category Advertising, Animation, CG, Character Animation, Featured · Tags Cummins & Partners, Echo Darling, Equip Super, Hen Beeman, Josh Thomas, Lumberfly, Pixel