Permanent Collection

Studio Trench Launches With Razor Sharp Homage to the Braun Series 7

Posted on Sunday, May 24, 2026

After collaborating for 20+ years, designer/directors Cornel Swoboda and Dennis Weyel founded Studio Trench in 2025 and immediately established what the world could expect from them with this riveting Braun spec film.

Cornel Swoboda: “The project began as a tribute to what we consider one of the most precisely engineered consumer objects ever made. The Braun Series 7 razor has quietly endured through genuine design and mechanical rigor, not trend.

“Rather than approaching it as a traditional product spot, we wanted to expose the engineering beneath the surface and treat the razor as a piece of complex machinery worth celebrating in its own right.

“The central creative challenge was restraint. Technical explosions have been done before, and often chewed to death. The Series 7 contains an extraordinary amount of tiny functional detail, but we wanted every part to feel deliberate and believable under extreme scrutiny.

“By turning the model into a flat, almost graphical style, we shifted focus away from the razor’s function and toward the shapes, rhythms, and engineering language within the object itself.”

“To navigate that, we developed a visual language built around three principles: high contrast to isolate form from background, strict symmetry to honor the object’s inherent precision, and an X-ray sensibility that lets the internal mechanics surface without fully giving the game away.

“We knew we wanted minimalist lighting with very few and controlled reflections, and lots of high contrast blacks, allowing the silhouette and internal geometry to do the talking without distraction.

“By turning the model into a flat, almost graphical style, we shifted focus away from the razor’s function and toward the shapes, rhythms, and engineering language within the object itself.

“Because Studio Trench had only just launched, the film became a statement of intent: design-led CG work with a cinematic yet minimalist sensibility, less about advertising an object and more about celebrating the thought and craft behind it.”

Images

A shiny, metallic chassis or frame of a car is shown on a black background, echoing the abstract, futuristic style of a Trench Studio Braun Series 7 spec product film by highlighting detailed, intricate interior structure and components. Frame from Stash Magazine article.

Exploded view of a Braun Series 7 device showing multiple black and metallic components separated and aligned, revealing the internal structure and assembly of the object against a plain background. Frame from Stash Magazine article.

X-ray image of a Braun Series 7's internal components, labeled with various numbers and coordinates, displaying circuit pathways, connectors, and pins against a dark background. Illustration in the style of Cornel Swoboda or Dennis Weyel. Frame from Stash Magazine article.

X-ray style image of a mechanical or electronic device, inspired by Cornel Swoboda, showing detailed internal components like wires, springs, and circuits, with white coordinate labels marked by Xs throughout the structure on a dark background. Frame from Stash Magazine article.

Close-up of a black Braun Series 7 electric shaver head with detailed blades and foil, featuring the brand name Pulsonic engraved on the casing. The background is light gray. Frame from Stash Magazine article.

Credits

Production: Studio Trench
Director/Animator: Cornel Swoboda

Music: Sean Crowley

Toolkit: Cinema 4D, Redshift

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Brand film, CG, Featured, Motion Design · Tags: Cornel Swoboda, Sean Crowley, Trench