A full 36 years after the release of Aardman’s Oscar-winning stop-motion short “Creature Comforts”, the Plasticine pop-vox format continues to inspire with Coinbase commissioning this latest homage thru their in-house agency.

Jean Morrow, group creative director at the Coinbase Creative Studio: “As longtime fans of Aardman’s work, our hearts were fluttering a bit when we reached out. Our aim was always to lean on their expertise as artists and storytellers, from letting them guide us towards who had the most unique voices to helping us maintain the conversational Aardman tone.
 

“As longtime fans of Aardman’s work, our hearts were fluttering a bit when we reached out.”

 
“In a lot of our work, we ask people to examine the financial system and their relationship with their own economic future. Most people don’t really want to think about that stuff. Yet Aardman’s style provides a charming and humorous way to discuss those challenging topics and examine heavy doses of reality.”

“Casting began with a list of questions about people’s financial lives and their experience in our current economy, but the best responses came when people wandered into their own train of thought. We encouraged people to truly be themselves throughout the interviews, whether that was bickering or snacking. Both of which made it into the final films.”

Aardman designed and built 28 puppets for the films which required 416 mouth replacements. Up to 70 stop-motion frames were captured per day (approximately 2.5 seconds), with a total of 16,400 frames shot for the campaign.
 
 
“Have, Don’t Have” (above)
 
“Crypto Sweats”

 
 
“Shrikflation”

 
 
“Home + Kids”

 
 
“American Dream”

 
 
Client: Coinbase

Agency: Coinbase Creative Studio
Group Creative Director: Jean Morrow
CD: Matt Moore, Mike Giepert
Creative: Andy Laugenour, Robbie Rane
Head of Production: Patrick Marzullo
Producer: Lucia Riera, Julie Gursha

Production: Aardman
Rigging: Al Barrett
Electrician: James Owens
Camera Operator: Erica Pownall
Director of Photography: Sam Morris
Production Team: Jonathan Thrower, Bronny Salter, Maria Collado-Bonu, Cath Webber
Set Designer: Hannah Greenhouse, Rachel Bennett
Art Director: Bridget Phelan
Animator: Adrian Piqueras Sanchez, Hannah Brooks, Lee Wilton, Darren Thomson, Suzy Parr
Animation Assistant: Lily Goodwin
Modeling: Anna Taylor, Harriet Thomas, Jack Slade, Mariella Sartori, Cormac Mckee, Claire Drewett, Saeed Ahmed
Production Manager: George Watson
Concept Artist: Jim Grant
Storyboard Artist: Andy Janes
Coordinator: Chelsea Galloway
Production Manager: Liz Boyles
Producer: Helen Argo, Rich Webber

Post/VFX: Aardman
Colorist: Bram Ttwheam
Editor: Chris Stock, Dominic Pitt, Michael Percival
Compositor: Ethan Mainwaring-Taylor, Jon Biggins
VFX Supervisor: Bram Ttwheam

Music/Sound: Where The Buffalo Roam
Sound Technician: Stephen Thorpe, Catherine Hood
Consultant: Starlee Kine
Sound Producer: Hillary Bergmann

Sound Mix: Aardman
Mixer: William Davies